3 Easy Ways to Create Customer-Winning Content

Image credit:Shutterstock What’s the point of a top-notch content strategy when your writing doesn’t appeal to your target audience? The answer is, there is no point. You can write status updates for eternity, and you can kneel before the Google gods. But without engaging, quality content, you’ll still struggle to win customers. The best content strategy …

5 Habits Stunting the Growth of Your Subscriber List

Image credit:DragonImages | Getty Images Everybody knows that “everybody knows” is the cheapest way to start an article. But everybody does it anyway. Commonplace as it may be, hackneyed writing is killing your article performance. It’s suffocating your sales. I’ve seen household names litter their content with verbal marshmallows from start to finish. The fact …

Does a College Degree Still Matter?

Image credit:Jannis Tobias Werner / Shutterstock.com Go to school, focus on your studies, do all your school tasks, get a degree, get a good job and take care of business. This age-old wisdom has rung throughout the years, but how much merit does it have? Does success at college or university guarantee a great entrance …

3 Ways to Engage Offsite Employees in Your Culture

Image credit:Onest Mistic | Getty Images Culture is how things get done in an organization. That's why it's critically important to get right. More entrepreneurs are realizing this and making great strides in building high-performance cultures. They're finding it's easier to manage for the culture you want when most of your employees are in one …

5 Common Writing Problems and How to Fix Them

Image credit:Shutterstock Writing is a skill that you can always improve. Whether you are a seasoned copywriter or a marketer who dabbles in writing now and again, you need to keep working on your writing technique. The good news is that improving your writing is often not a matter of mastering more complex grammatical rules …