The Pros and Cons of Working for Equity

Image credit:Alamy It's practically the stuff of startup lore at this point. Entrepreneurs have long attempted to bootstrap a startup by offering equity to developers and other key players instead of a steady paycheck. The startup gets the expertise it needs even before it has investors or revenue, and employees get the chance to cash …

3 Essentials to Succeeding at Equity Crowdfunding

Image credit:Shutterstock.com New equity crowdfunding regulations that began taking effect last year have transformed the landscape for both entrepreneurs and investors in America. By enabling non-accredited individuals (the vast majority of the population) to invest in early stage startups for the first time, these new regulations have not only leveled the playing field of investing, …

3 Signs Your Startup Shouldn’t Work With a Marketing Firm in Exchange for Equity

Image credit:Shutterstock.com Startups don’t typically have much money to pay outside marketing firms, but they do have one thing they can offer: a stake in those companies. Over the past 10 years, equity has become a commonly used currency, and it isn’t hard to see why. Almost 50 percent of startups fail, but with high risk comes the potential for …

3 Essentials to Succeeding at Equity Crowdfunding

Image credit:Shutterstock.com New equity crowdfunding regulations that began taking effect last year have transformed the landscape for both entrepreneurs and investors in America. By enabling non-accredited individuals (the vast majority of the population) to invest in early stage startups for the first time, these new regulations have not only leveled the playing field of investing, …

Are Standard Equity Stakes in Spinoffs Misguided?

Image credit:Shutterstock Most academic institutions take equity in lieu of cash when they license their technologies to startup companies. The university pays the patent costs and, in return, gets a stake in the company. To avoid negotiating the amount of equity separately for each deal, most universities offer a standard “take-it-or-leave-it” price of between 5 …